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Sports marketing company CEO explains the biggest difference in how past and current NBA players market themselves
A CEO shared his take on personal branding in the old and modern NBA.
In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...
Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach at Sports 1 Marketing David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, "The Playbook", is a Top ...
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