Sports Direct has no plans to phase out its famous supersized mugs despite being deep in its elevation strategy to widen the brand’s appeal with upmarket shoppers. The retailer confirmed to Retail ...

MAP Active Philippines proudly announces the opening of Sports Direct’s first store in the Philippines, officially welcoming Filipino consumers to one of the UK’s largest and most iconic sports ...

Sports Direct, a leading British sports retail chain, marked its official entry into the Philippine market on Thursday with the opening of its first store in Parañaque City. “Our first store opens ...

Sports Direct this week unveiled full-year results, with group revenue of £3.2bn in the year to April 30, up by 11.7% on the same time last year. Pre-tax profits of £281.6m were down by 22.2% on last ...

Discover Mike Ashley's journey as the founder of Sports Direct, the UK’s largest sporting goods retailer, and his impact on ...

The uninitiated shopper visiting Sports Direct's flagship store on Oxford Street in central London might wonder whether the company is suffering something of an identity crisis. It is crammed with ...

Will Harvey does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

Sports Direct is set to bid farewell to its longstanding home in the city centre within a few days' time. However, it is not all bad news as the sports equipment and clothing retailer is only moving a ...

Sports Direct are allegedly threatening customers with court if they pursue credit card chargebacks when porch pirates swipe their deliveries. Customers who were granted refunds by their banks when ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Sports Direct has no official outpost in Verbier. But most weeks in winter, Mike Ashley, the sporting goods ...