Strategic management deals with the long-term goals of a business rather than the day-to-day operations. These plans often make projections that extend three to five years out. In addition to creating ...

Small businesses use strategic surveillance to observe events inside and outside the business that will likely affect its strategy. Businesses can do these observations in a variety of ways, such as ...

Ready to make some tough strategic decisions at your agency, but need some tips on where to start? Read on! In my work, I’ve noticed certain strategic decisions that occur in many agencies. Each ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Retargeting is a digital marketing strategy that uses display advertising to re-engage people who have shown interest in your brand but haven’t converted into a sale. (Yes, it’s also why you feel like ...

The New South Wales government on Thursday released a refreshed cybersecurity strategy, labelling it as an important foundation in its mission to be a leader in digital initiatives and customer ...

One of the most basic strategies in making your ads relevant is setting up location targeting – determining who sees your ad based on where they are located. It may seem like a basic setting, but ...