New research indicates a strong correlation between AM/FM radio listenership and podcast consumption, highlighting the advantages of cross-promotion. In Q2 2023, nearly one in three Americans 25-54 ...

With legacy media cutting staff in the face of unprecedented financial challenges and critical science and health information scattered among unfamiliar digital platforms, how can people keep up with ...

Today (10th December, 2025), NumberEight, in collaboration with Barometer, AdsWizz, and Sounds Profitable, releases a comprehensive global podcast-only audience study to date across the United States, ...

If there’s one thing Americans love to listen to, it’s true crime. A new Pew Research study of the U.S. podcast market found that nearly a quarter of top-ranked titles in America focused on true crime ...

Podcasts are not only a way to influence elections, but they can help advertisers reach younger audiences, judging by Connecting the Dots, a study by GWI. Among listeners, 22% say they discover new ...

Podcast producers seeking new audiences should heed this tip: It’s children. That’s the finding of All Ears: The Booming Children’s & Family Podcast Market,” a study released Friday by UTA. Of the ...