As an industry, we have been discussing dynamic pricing for more than a decade. Numerous iterations pop into the public forums occasionally: variable, seasonal, and, lately, surge pricing. Last week, ...

Wendy’s is responding to intense backlash this week after announcing plans to test dynamic pricing — which uses AI to change prices on its new digital menus — in an effort to improve sales growth.

The recent controversy over Wendy's pricing strategies is a perfect example of how online word-of-mouth can distort marketing communications and create confusion for consumers. Wendy's new president ...

Kroger says it won't 'surge prices.' Re "Kroger adds new digital price tags in some stores," Oct. 16: In response to fears that electronic shelf labels on grocery shelves will lead to abuses such as ...

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Regarding the idea of “surge pricing” at Wendy’s (“Burger chain Wendy’s looking to test surge pricing at restaurants as early as next year,” The Columbian, Feb. 27), we are stopping any eating there ...