Andy McCaul is director and co-founder of the Creative Digital Agency, The Bigger Boat. Andy has over 12 years experience in direct & digital marketing, SEO (natural & paid), conversion optimisation, ...

When we communicate, we use more than just words. The way we stand or sit, the way we gesture, and even the pitch of our voice help contribute to our message. A famous researcher of body language, ...

In the simplest terms, our message is what we say and our voice is how we say it. Still, it’s practically impossible to separate the two: they must always be true to each other. And it’s through our ...

It’s no surprise that communication is key, and in order for your brand to create meaningful connections, it needs to be clearly heard. Through a set brand voice and tone, your audience can get to ...

During heated discussions, how you say something often matters more than what you say. Research shows vocal tone carries emotional weight, influencing how messages are perceived, even overriding ...