Makeup is back in a big way: 2026 marks a shift away from minimalist beauty toward bold color, texture, and self-expression.

From radiant skin to bold color, the 2025 holiday makeup trends embrace wellness, minimalism, and self-expression, shaping ...

It was probably the name that first caught your attention. Can a trend with such an unappealing name really succeed? The answer is simple: yes. Because “sad blush” is anything but sad; quite the ...

If you buy something through my links, I may earn a commission. As we head into fall, the fashion and beauty trends start to ...

If you buy something through my links, I may earn a commission. As we head into fall, the fashion and beauty trends start to change with the seasons! I’ve put together a list of trending hues for fall ...

How to rock the soft goth makeup trend, the moody glam you've seen on stars like Rosalía, Zoë Kravitz, Jenna Ortega, and more ...

With velvet-effect green eyeshadow, Selena Gomez embraces a sophisticated makeup look that encourages women to dare with ...

A new trending makeup routine is taking TikTok by storm Julia Moore is a TV writer-reporter at PEOPLE. A graduate of Northwestern University, she has been working at PEOPLE since 2022. Getty This is ...

A makeup artist-approved guide to doing the toasty makeup look, the latest trend that celebrities like Hailey Bieber and ...

Beauty trends in 2025 embraced blush addicts, skin-first makeup, polka dots and hair with accessories. Here is a breakdown of five trends that quietly ruled the beauty scene of 2025.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you’re just starting to explore K-beauty land, it’s impossible to know where to start. That’s why I ...