This time on THE IDENT REVIEW, we're taking a look at a rare breed of ident that hardly ever make appearances on UK television. Going out after the announcement of the death of Prince Philip, we look ...

Launching on 18 September, during Downton Abbey, the films are based on real-life situations of Aviva customers who have claimed on their insurance, although portrayed by actors. The 10-second idents ...

A new ident advertising the new series of The Traitors shows Wallace And Gromit villain Feathers McGraw being unmasked as a traitor. The crossover appeared on screens after Wallace And Gromit: ...

Since launch in 1964, BBC One has had nine major changes to its on-air branding. 1964: The first ident was a continuation of the BBC-tv ident of 1963. It featured the globe on a white background. The ...