An entrepreneur looking to grow his business probably wouldn't think to pick the brain of an early 20th-century physicist and pioneer of quantum mechanics. But marketing experts have applied the work ...

Gear-obsessed editors choose every product we review. We may earn commission if you buy from a link. Why Trust Us? Stop me if you’ve heard this one. Werner Heisenberg is driving down the road when he ...

Quantum mechanics comes with something called the uncertainty principle. This states that there are pairs of properties that cannot be simultaneously known to arbitrary precision. This is not due to ...

Researchers report the discovery of a new technique that could drastically improve the sensitivity of instruments such as magnetic resonance imagers (MRIs) and atomic clocks. The study reports a ...

Quantum mechanics forbids us from measuring the universe. But we try with this principle. Quantum mechanics forbids us from measuring the universe beyond a certain level of precision. But that doesn’t ...