Imagine you’re a soccer player standing at the penalty mark in the final moments of a championship game. You know the goalkeeper has studied your previous kicks; they know that you favor the lower ...

The beauty of Major League Baseball’s draft begins with unpredictability as instincts collide with analytics at the speed of a triple-digit fastball. Every draft prospect is accompanied by varying ...

CLEVELAND, Ohio — For six years, Browns fans knew exactly what they were getting from head coach Kevin Stefanski at the ...

Across industries—from aviation to cybersecurity—unpredictability can be a powerful defense. Irregular schedules, varied methods and shifting locations disrupt the ability of bad actors to exploit ...

Campaign planners are the oracles of advertising, poring over prior results, designing A/B tests, identifying target audiences and crafting compelling messages to maximize the chance of success.

In this first iteration of a 12-team College Football Playoff season, the run-up to Selection Sunday looks undeniably different from the recent norm. The list of zero- and one-loss teams through 11 ...

Building works require major project planning. — Image © Tim Sandle. Building works require major project planning. — Image © Tim Sandle. Unpredictability is ...

President Trump’s foreign policy is often interpreted through the madman theory. The idea is that unpredictability itself can serve as leverage by unsettling adversaries and distorting their ...