Without a doubt, the Old Spice guy campaign is a roaring success. (In case you were catching up on sleep after the World Cup and missed it, here is a great analysis of that campaign.) This means that ...

Imagine you had a single post on Facebook generate more 42,000 interactions, reaching 2.8 million people. Imagine that the post was promoting a product that had real commercial value for your business ...

Gap is taking a victory lap after the success of its viral denim ad campaign over the summer. Richard Dickson, CEO of Gap Inc., said the brand's "Better in Denim" ad campaign, in addition to being a ...

Viral Spike Marketing launches a PR campaign system helping influencers and artists gain media coverage and strengthen ...

Children's vitamin brand Hiya launched a new campaign that avoids typical New Year's resolutions. Hiya's marketing has resonated with parents, gaining nearly 24 million views across social media. The ...

I’ve looked at more ad campaigns than most people have watched TikTok videos. Most are forgotten quickly, like a fleeting trend. But Dockers’ “Men Without Pants” campaign was different. It didn’t just ...