Executives from Adobe, Microsoft, Netomi, Oracle, Pega, PROS, Salesforce, SAP, ServiceNow, SugarCRM, Verint and Zoho answer the question: What is CRM in 2026?

Customer relationship management (CRM) software is a set of tools that help businesses track and manage customer interactions. The best CRM software can help businesses to better understand their ...

Nutshell reports small businesses can successfully implement CRM systems with a user-friendly approach, strategic planning, ...

Discover how a CRM can enhance business relationships. Learn about the benefits of CRM and how to optimize CRM strategy for better customer management. Customer relationship management software is a ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

Although the best CRM software will enhance your day-to-day processes through features like lead generation, contact management, business intelligence, and more, these solutions can also serve in the ...

Microsoft CRM Dynamics 365, also known as Microsoft Dynamics CRM, is a customer relationship management software tool made by Microsoft that offers more extensive features than a standard CRM. When ...

Business News Daily provides resources, advice and product reviews to drive business growth. Our mission is to equip business owners with the knowledge and confidence to make informed decisions. As ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. “Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to ...

CRM is a tool that allows you to provide a better customer experience. It brings all information to one place, making it easier for you to personalise your messaging and offerings. In addition, CRM ...