In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

Cashew Research uses AI to automate the market research process while still collecting real-world data from humans.

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Market research is a process of gathering, analysing and interpreting information about a market, including potential customers, competitors and industry trends. Its primary goal is to provide ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Market research is a crucial component of any business strategy. Here are some of the best tools you can use in your market research efforts. Building a successful business is no easy feat, especially ...

Data-driven decision-making (DDDM) is just a fancy term for making intelligent decisions based on what your data is telling you. Modern market research combines DDDM with advanced technology to ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

“Business without market research is like setting sail on a vast ocean without a map or compass. You may have a sturdy ship and a passionate crew, but without direction, you’re at the mercy of the ...