Viewability is a challenge for many forms of visual media. How do we really know if a piece of content is seen? “IPG recognized that the industry had never effectively measured TV viewability,” ...

TVision said A+E Networks signed an agreement giving the programmer access to TVision’s Total View, which measures and analyzes person-level viewing of content and ads on linear and connected TV.

NEW YORK—DoubleVerify has announced it is working with TVision, a provider of second-by-second analysis of how viewers are watching TV, to provide better performance-based measurement across Connected ...

NEW YORK—Broadcasters who have deployed ATSC 3.0 (aka NextGen TV) have a new resource to help them better understand who’s viewing 3.0 and what features they’re using. Run3TV, the new ATSC 3.0 ...

Amazon Freevee’s hit series Jury Duty was the No. 1 show on connected TV for the week of May 1, according to a new ranking created by measurement company TVision. The No 2 show, according to TVision’s ...

ShowHeroes, a specialist in delivering sustainable digital video advertising and CTV solutions, has announced the expansion of its proprietary Attention Index model to connected TV (CTV). This latest ...

NEW YORK--(BUSINESS WIRE)--TVision, the company measuring every second of TV and CTV viewer engagement, and FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, ...

Run3TV, the ATSC 3.0 application platform that enables Smart Broadcasting for local TV broadcasters, has announced a partnership with audience measurement firm TVision, to provide accurate viewing and ...

It’s almost impossible for advertisers to know who’s really sitting in front of a TV screen, and they typically aren’t told what content their ads are running against, either. TV measurement companies ...

First-of-its-kind analysis shows ads that are emotionally aligned with surrounding content consistently capture greater attention and drive performance Streaming TV now reaches hundreds of millions of ...