Viewability is a challenge for many forms of visual media. How do we really know if a piece of content is seen? “IPG recognized that the industry had never effectively measured TV viewability,” ...

TVision said A+E Networks signed an agreement giving the programmer access to TVision’s Total View, which measures and analyzes person-level viewing of content and ads on linear and connected TV.

NEW YORK—DoubleVerify has announced it is working with TVision, a provider of second-by-second analysis of how viewers are watching TV, to provide better performance-based measurement across Connected ...

NEW YORK—Broadcasters who have deployed ATSC 3.0 (aka NextGen TV) have a new resource to help them better understand who’s viewing 3.0 and what features they’re using. Run3TV, the new ATSC 3.0 ...

Amazon Freevee’s hit series Jury Duty was the No. 1 show on connected TV for the week of May 1, according to a new ranking created by measurement company TVision. The No 2 show, according to TVision’s ...

NEW YORK--(BUSINESS WIRE)--TVision, the company measuring every second of TV and CTV viewer engagement, and FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, ...

ShowHeroes, a specialist in delivering sustainable digital video advertising and CTV solutions, has announced the expansion of its proprietary Attention Index model to connected TV (CTV). This latest ...

Run3TV, the ATSC 3.0 application platform that enables Smart Broadcasting for local TV broadcasters, has announced a partnership with audience measurement firm TVision, to provide accurate viewing and ...

First-of-its-kind analysis shows ads that are emotionally aligned with surrounding content consistently capture greater attention and drive performance Streaming TV now reaches hundreds of millions of ...

It’s almost impossible for advertisers to know who’s really sitting in front of a TV screen, and they typically aren’t told what content their ads are running against, either. TV measurement companies ...

The WNBA is not just generating big ratings. Viewers are paying attention to the games, shoulder programming and the sponsors that support them, according to new data from TVision. The Caitlin Clark ...