Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

It’s no longer a case of you putting materials out and attracting customers. 9/10 buyers say they will find you when they are ready and 81% start with a web search (an efficient use of social media ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Social media has revolutionized the way businesses connect with their target audience. It ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

Firms do not want to go blindly into the social media world, they should develop a social media plan which helps them set objectives, goals, strategies, tactics, and more for their social media. Here ...

DUBLIN--(BUSINESS WIRE)--The "Social Media Applications for Business" training has been added to ResearchAndMarkets.com's offering. This Social Media Applications for Business intensive workshop ...

Influencers continue to be an important marketing vertical for retailers. A new Shopify survey looked at recent marketing strategies among retailers who use the platform. Seventy-three percent of ...

Social media use is widespread and continues to grow. The most popular social media site, Facebook, is used by 68% of Americans and the average American spends over two hours a day on social media.