Good writing can make or break a website. More than ever, writing influences the digital presence of brands, from SEO to user experience. Writing for digital experiences today begins with an ...

Whether responsible for the success of a Web site or merely contributors of content, marketers must understand the skills and processes required for achieving the site's communications objectives. Yet ...

Start with the link, not the sentence. Often, all you need is a nice clear link. No summary text. The link should be the first thing you think about. You should only add surrounding text if absolutely ...

Today, we are talking about working from home as a freelance SEO writer. We've explained to you what this is, how it works, ...

Web users are task oriented and in a hurry. They scan rather than read. Therefore, the best strategy for writing web content is to make it scanable. Most of what follows is based on this premise. A ...

Pity the fishing boat owner who picks up a quick reference card from the National Marine Fisheries Service and comes across this indigestible bowl of alphabet soup: “After notification of NMFS, this ...

Having excellent content isn’t of much use if users can't locate it by searching. While there are no guarantees when it comes to SEO, implementing the following best practices may result in better ...

Located in Stokes 418S, the BC Writing Center offers one-on-one conferences to BC undergraduates looking for help with their writing and written assignments. Our specialists (see below) are trained ...

Web users are task oriented. In a hurry. They scan rather than read. Therefore, the best strategy for writing web content is to make it scanable. Most of what follows is based on this premise. A good ...

Users want to find what they are looking for as quickly and easily as possible. Web-oriented writing and editing are essential for optimal content delivery. The only web constant is change. Stylistic ...