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Xbox, Microsoft

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Top News
Overview
 · 12h
Xbox Debuts New Identity & Logo Amid Rebranding
Leading the change, CEO Asha Sharma unveiled a bold new logo and visual identity that set the tone for Microsoft Xbox’s next chapter.

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 · 1d
This is Microsoft’s new Xbox logo.
ExtremeTech · 8h
New Xbox CEO Dumps 'Microsoft Gaming' Branding
 · 8h
Asha Sharma Elaborates On Xbox Affordability And Exclusives: ‘I Want To Make The Right Decision, Not The Fastest Decision’
Two months into the job as Xbox CEO following Phil Spencer’s retirement, Asha Sharma launched an ambitious if somewhat vague plan for how to get the gaming platform back on track.

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 · 1d
‘We Are Xbox’: read the memo defining Microsoft’s gaming future
 · 1d
Microsoft’s new Xbox chief is ‘reevaluating’ exclusive games
TweakTown
13h

Xbox Discord partnership leaked, Nitro includes access to Game Pass 'starter edition'

The fruits of the Discord - Xbox partnership has been leaked ahead of schedule, revealing a cross-subscription strategy with Discord Nitro and Game Pass.
12hon MSN

Xbox has a new Game Pass tier in testing: "Starter Edition"

Ahead of an official announcement, the code for Xbox Game Pass and Xbox Cloud Gaming suggests that a new "Starter Edition" may be imminent for reveal.
GameSpot
5h

Are Xbox Exclusives Coming Back? Here's What Xbox CEO Asha Sharma Had To Say

Xbox CEO Asha Sharma has further discussed her thought process as it relates to exclusive games, saying in a new interview that she plans to be thoughtful in whatever decision she comes to.
Pure Xbox
13h

Xbox Unveils New Logo And Explains How To Make It Your Series X|S Background

We officially have a new Xbox logo! To accompany last night's massive statement on the future of the brand, the official Xbox account on X/Twitter posted a 4K version of the new logo along with the words "we are Xbox" next to it.
9h

Xbox Free Play Days has acquired MLB The Show 26, Age of Mythology: Retold, and more for all Xbox players to enjoy — this upcoming weekend only

Microsoft has announced the latest batch of Xbox Free Day Play titles that will be free to play for Xbox Game Pass users from April 23 to April 26, 2026.
Game Rant
6h

Xbox Unveils Brand New Logo with Return to Classic Green

Xbox unveils a new logo, ditching the flat design that defined the game publisher's brand through the 2010s in favor of a bold new look.
Pure Xbox
8h

It's Been Years Since Xbox Acquired A Studio, But It Sounds Like They're Considering It Again

It's been a very long time since Xbox last acquired a studio, and to be honest we're still a little traumatised by that whole process (!) — it was a very drawn out takeover of Activision Blizzard that lasted almost two full years.
1don MSN

Microsoft Gaming Changes Name to Xbox

Microsoft’s gaming business is going back to its original name: Xbox. Four years after the tech giant changed the division’s name to Microsoft Gaming, its leaders have decided to change the name back to Xbox and laid out their vision for the next stage of the business.
GameSpot
4h

Next-Gen Xbox Impacted By Memory Crisis, New CEO Admits

Xbox CEO Asha Sharma explained how memory shortages caused by the current AI boom are impacting Project Helix.
Pocket Tactics
10h

The Asus ROG Xbox Ally is defying the trend of rising prices and is now cheaper than when it launched

Amazon has slashed the price of the ROG Xbox Ally to $539.99, down from $599.99, making it one of the cheaper options if you're looking for a handheld gaming PC.
Pure Xbox
1d

Four Key Priorities For Xbox's Future Outlined By CEO Asha Sharma & EVP Matt Booty

We mentioned today as part of our coverage of the massive statement from Xbox leadership on the brand's future that Asha Sharma and Matt Booty had outlined four main priorities for the future, so let's dive deeper into each of those!
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