Over half of B2B online shoppers use loyalty programs, optimizing benefits both for the company and employees. Fifty-six percent of global businesses are members of loyalty programs, according to the ...

Direct-to-consumer marketplaces have risen to generate two-thirds of B2C e-commerce sales. By capitalizing on consumer preferences for more choice and better pricing, e-commerce giants like Amazon and ...

AI, blockchain, and advanced E-Commerce platforms are revolutionizing B2B payments by automating accounts receivable and payable tasks, offering insights into payment trends, and integrating AI-driven ...

Back in 2021, Deloitte announced that CX entered the B2B battlefield. Since then, hardly a single business has denied that customer experience is crucial to B2B digital commerce. Moreover, most of ...

The B2B marketing platform Octane11, the first company incubated by MathCapital, a venture fund backed by MediaMath CEO Joe Zawadzki and ad tech vet Eric Franchi, launched on Thursday. Dan Rosenberg, ...

The first step to success as an online B2B entrepreneur is to understand the audience. Website optimization is another secret to online B2B success. Firms that become well-known and respected online ...

Only one-half ( 50%) of B2B marketers formally measure the return of their online marketing investments, but those that do say online is more effective than traditional marketing channels, according ...

COVID-19 has changed the way consumers and businesses shop. The shift from physical to online sales has been significantly accelerated, with the e-commerce proportion of total sales increasing by ...

According to the Acquity Group’s annual State of B2B Procurement study of corporate business procurement professionals in the U.S. with annual purchasing budgets in excess of $100,000, 68% of B2B ...

Software and technology companies have been leading in growth for real-time bidding in the B2B sector, but old guard industries like financial services and manufacturing have caught up this past year.