Sports logos tend to be among the most divisive, and the new Paris Basketball logo is following that trend. Some are dunking on the design, suggesting that using the Eiffel Tower is a little too ...

Louisville’s men’s and women’s basketball teams will debut special edition Adidas uniforms featuring Donovan Mitchell’s ...

Forbes contributors publish independent expert analyses and insights. Nick Crain is an NBA reporter covering the OKC Thunder for Forbes. Over the past several years, Oklahoma City Thunder star Shai ...

Nike Basketball officially introduces Caitlin Clark as a signature athlete, unveiling her logo, apparel timeline, and future ...

The 2026 NCAA Men’s Final Four logo was unveiled by organizers Friday morning at downtown’s Gainbridge Fieldhouse. The logo (see below) was one of three shared by the NCAA and host committee. Also ...

KISSIMMEE, Fla. (June 17, 2025) – Following the Orlando Magic’s new logo reveal, the Osceola Magic unveiled its new logo and uniforms that will be used starting in the 2025-26 NBA G League season.

The NCAA has revealed the 2026 Final Four logo, which will be held in Indianapolis. The logo was unveiled on Friday. The NCAA has already unveiled the logo for the 2026 Final Four, which is scheduled ...

Not since interim coach Russ Pennell stepped in for Arizona men’s basketball stalwart Lute Olson in the 2008-09 season has a cactus logo been featured on the floor at McKale Center. That’s about to ...

The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships that is riddled with logos and brands in a stark contrast from the old-school ...

Toronto Raptors' Kawhi Leonard, left, goes up for the shot against Philadelphia 76ers' Greg Monroe, right, during the first half of Game 4 of a second-round NBA basketball playoff series, Sunday, May ...

Big 12 commissioner Brett Yormark wanted the league's postseason tournament to reflect his idealized version of the league — young, hip, upscale and current — and that spilled like a bucket of paint ...

On Thursday, Oklahoma City Thunder guard Shai Gilgeous-Alexander and partner Converse Basketball officially unveiled his newest venture: a signature logo. Per the report from Forbes’ Nick Crain, the ...