Professional list brokers are experts. They know the list market and the data owners and managers. They know which lists are best for particular campaigns, which can be trusted and which are ...

Opinions expressed by Entrepreneur contributors are their own. In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for ...

Opinions expressed by Entrepreneur contributors are their own. A good mailing list broker will help find you the best lists out of the tens of thousands that are available, get you the best prices, ...

Today we meet Debbie McLain, senior vice president and director of nonprofit brokerage at RMI Direct Marketing Inc. in Danbury, CT. McLain has been working with fundraisers and publishers since she ...

This article is second in a series of three about lists. Part One focused on how to clearly define your target audience. Once you've created your target audience profile, you can use this information ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...