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Did you know new La Familia member Jesser once tried out for the G-League Ignite with Jason Hart?
If you didn’t know Jesser before he was announced as the latest addition to La Familia for The Basketball Tournament, you’re not alone. The YouTube sensation with 31 million subscribers is a hit with ...
Catch Jesser's League Pass alternative broadcast in the NBA App for Pelicans-Warriors this Friday at 10 p.m. ET. Bailey Colon, for NBA.com The first instance that sparked YouTube sensation Jesser’s ...
However, the NBA is not writing a check to every one of them. Some do it for the exposure, the content and the opportunities may emerge with the NBA’s blue-chip sponsors. Jesser, a sports influencer ...
Watch Jesser check out the all-new Peacock Performance View, the most innovative way to experience the NBA. See shot trails, player possession indicators, real-time stat tracking, and live Player ...
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