If you didn’t know Jesser before he was announced as the latest addition to La Familia for The Basketball Tournament, you’re not alone. The YouTube sensation with 31 million subscribers is a hit with ...
Catch Jesser's League Pass alternative broadcast in the NBA App for Pelicans-Warriors this Friday at 10 p.m. ET. Bailey Colon, for NBA.com The first instance that sparked YouTube sensation Jesser’s ...
However, the NBA is not writing a check to every one of them. Some do it for the exposure, the content and the opportunities may emerge with the NBA’s blue-chip sponsors. Jesser, a sports influencer ...
Watch Jesser check out the all-new Peacock Performance View, the most innovative way to experience the NBA. See shot trails, player possession indicators, real-time stat tracking, and live Player ...