NBA legend Michael Jordan didn't hold back on young players looking to create their own logo or start their own brand.

Michael Jordan shares candid thoughts on today’s logo-first era, explaining why true branding only comes from the work put in ...

It’s the most important and biggest event of the year for the NBA, but you wouldn’t know it by the mere optics of the Finals. No gold trophy at center court. And more importantly, no Finals script ...

Today’s NBA is a league of millionaires, and Michael Jordan gets as much credit for that as anyone else. MJ changed the game ...

Michael Jordan discussed issues plaguing current signature sneaker logos for NBA players during his segment on NBC.

The look of the NBA Finals basketball court is being reconsidered, and we could have the fans to thank. At Game 2 last Friday, the Indiana Pacers and Oklahoma City Thunder played on the Thunder’s home ...

More than 1.5 million people have signed an online petition seeking to have the late Kobe Bryant be the new logo for the National Basketball Association. "With the untimely and unexpected passing of ...

Game 1 of the NBA Finals was an instant classic, with Tyrese Haliburton hitting a last-second shot to lift the Indiana Pacers over the Oklahoma City Thunder after yet another improbable 4th quarter ...

If you turned on Game 1 of the NBA Finals you might've noticed the lack of any signage or logos suggesting this was the NBA Finals. If you didn't notice, there's a very good chance that if you were on ...

For the past few years, the NBA Finals broadcasts have turned almost indistinguishable from any other nationally televised game in the regular season. And that blame falls entirely on ESPN and the ...