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Christine is a non-practicing attorney, freelance writer, and author. She has written legal and marketing content and communications for a wide range of law firms for more than 15 years. She has also ...

What's in a name? For businesses, everything. A third of family firms use their surname in their business name. Smart move or missed opportunity? It depends. A well-chosen name boosts recognition and ...

Use free online tools to avoid legal pitfalls when choosing a business name. Proper name due diligence includes trademark searches, state-level registrations and domain name checks. Even if your first ...

A business domain name is like online real estate: It's where your brand makes sales, attracts potential customers, and builds your expertise and authority. For these reasons, choosing the right ...

What are articles of organization and what are they for? An articles of organization form is used to register your LLC in your state. To fill it out, you must provide core information about your LLC, ...

Mandatory trademark search: Mandate that business names may only be registered if searches of the trade mark register show there to be no conflict with registered or pending trade marks in the same ...

Small-business owners can use name, image, likeness sponsorships, but should be intentional and avoid investing simply as fans. Many, or all, of the products featured on this page are from our ...

I'm a business setup expert with thousands of clients across the U.S., and one of my least favorite parts of the job is telling a new entrepreneur that the great name she's selected for her business ...