Add Yahoo as a preferred source to see more of our stories on Google. It’s the longest-running franchise in Nike history, it’s the top-selling franchise in Swoosh history, and it’s a critical part of ...

Add Yahoo as a preferred source to see more of our stories on Google. Originally created as a basketball shoe in 1973, Nike continues to release renditions of the classic sneaker. Over the years, the ...

Nike released two shoe collections in the mid-1980s that over the years redefined the face of the sneaker culture and industry. The Air Jordan and Air Max sneaker lines are known for their innovative ...

The multi-hyphenate artist brings her signature elegance and cultural depth to a reimagined sneaker rooted in Nike history.

LeBron James made sneaker history yesterday by becoming the first athlete to sign a lifetime deal with Nike. According to CNBC, the deal is actually the biggest one Nike history. Unfortunately, the ...

The Nike Dunk has lived a lot of lives for a sneaker. It’s gone from basketball shoe in the ‘80s to forgotten throughout most of the ‘90s, then disregarded when it first retroed, to existing as a ...