Nike just did it. Yes, the athletic footwear and apparel company finally sold off its non-fungible token (NFT) arm, RTFKT.

Nike Inc. sold its digital products subsidiary, RTFKT, pronounced “artifact,” marking the world’s largest athletic-wear ...

Nike (NKE) discreetly sold RTFKT, its once-high-profile digital products and non-fungible token (NFT) subsidiary, roughly a ...

Nike has quietly sold its digital products subsidiary RTFKT, the NFT unit it acquired during the 2021 crypto boom, as the ...

Nike, once a non-fungible token market investor, has sold its digital asset incubation studio “RTFKT” to an undisclosed buyer ...

Nike quietly sold RTFKT a year after winding down its digital collectible’s studio division. The transaction was completed on ...

Nike reportedly sold its digital products subsidiary RTFKT in December, following up on its plan to “wind up” its NFT ...

Nike has reportedly sold its digital products unit RTFKT as it moves back toward core sports products during the ongoing NFT market drop.

The Beaverton, Oregon-based athletic-wear company had acquired RTFKT (pronounced "artifact") in 2021 during the height of the ...

What can a virtual object mean for business today? Nike is designing a more welcoming Web3 platform to find out. While I’m assured that the aforementioned metallic Airforce 1 isn’t representative of ...

When non-fungible tokens (a.k.a. NFTs) — essentially certificates for digital or physical assets — first launched, big brands stayed pat. They didn’t launch their own, entertain the then-trend (now ...

Sportswear giant Nike has garnered over $185 million in revenue from the sale of its NFTs, outperforming other fashion brands by a wide margin. The American shoe manufacturer made headlines last year ...