The MoonSwatch was only the beginning. At least, that’s what Swatch Group CEO Nick Hayek Jr. seems to suggest when quoted in a recent Bloomberg article. When conceiving the MoonSwatch, he also ...

With Swatch’s teaser and everything we know about the MoonSwatch, there’s little ambiguity about the direction this collaboration will take. The images on the Swatch site and social media show a ...

In 1962, Walter Schirra was the first astronaut to wear an Omega chronograph watch in space during the Mercury-Atlas 8 mission. The company’s watches were also worn during the first spacewalks, but ...

Europe is home to some of the world’s most iconic companies. Many started small to quell a single person’s curiosity before exploding into a global phenomenon. As a new resident, stories of big, ...

Another bioceramic Swatch co-production is on the loose. The Swatch Group has tapped Blancpain as the next one of its brands to get the collaboration treatment following the hugely successful Omega ...

The chief executive of Swatch Group’s prestige brand, a watchmaker by training, brings an unusual perspective to the job. By Victoria Gomelsky SANTA MONICA, Calif. — On an overcast morning in ...

Swatch, the brand that defined cheap plastic watches, has gone eco-friendly with its latest throwback designs. The 1983 is a remake of the original Swatch’s original disposable watch that is made ...

Swatch Group AG faces a threat to sales of a key watch part as the industry reels from a plunge in demand for lower-end timepieces. Switzerland’s antitrust regulator is temporarily banning Swatch from ...

Swatch Group owns a good share of the Swiss watch industry, seeing turbulence throughout the introduction of the Apple Watch and through economic issues. Despite a broad brand portfolio, Swatch ...

Swatch Group has unfortunately been a value trap for many investors since its peaks in 2013-2014. While shares bottomed out in mid-2016, many challenges still make Swatch vulnerable. Swatch still ...