The new AI-DADA tool lets you create a unique Swatch design using AI prompts. You can’t make a custom MoonSwatch yet—but it’s ...

Swatch is turning watch shopping into a conversation with artificial intelligence, inviting customers to describe their dream ...

Swatch’s new AI-DADA tool lets you turn a simple idea into a one-of-a-kind watch in minutes ...

It’s new MoonSwatch season, and this time, Snoopy has added a unique golden touch to five OMEGA x Swatch Mission to ...

From Dadaist tradition to digital customization: the Swiss brand’s launchs AI-Dada, a new “artistic” artificial intelligence ...

Bring me back to the ‘80s! Swatch’s new Neon Watches will do just that as this retro collection is “totally rad.” Swatch dropped an extensive Neon Watch Collection that ranges in price from $80-$170 ...

Swatch continues its partnership with celebrated Japanese graphic artist VERDY, with a new collection that captures the essence of joy and self-expression. The Swatch x VERDY Collection, which hit ...

A Malaysian court ordered the government on Monday to return rainbow-colored watches and accessories made by Swatch Group that were seized last year for designs celebrating LGBTQ rights, a prosecutor ...

Swatch has filed a complaint against Samsung for allegedly infringing upon trademarks on watch face designs. The Swiss watchmaker claims Samsung’s downloadable smartwatch faces “bear identical or ...

KUALA LUMPUR, Malaysia (AP) — Swiss watchmaker Swatch won a suit against the Malaysian government on Monday after a court ordered the return of 172 Swatch watches that were seized last year due to ...