In 2025, Irish whiskey exports fell by 5% to €930m due to US tariffs and a devalued dollar, challenging the industry's growth ...

In the first change to guidance in 40 years, the new US drinking recommendations now simply state that less alcohol is better ...

Sinsible Food taps into consumer demand for luxurious yet functional dairy-free beverages: drawing on Medjool dates, almonds, ...

In 2026, the soft drink industry is heavily influenced by trends in health and wellness, functionality, flavor exploration, ...

Originally known for smoothies, Innocent has expanded into various beverages, bolstered by its playful branding, charitable ...

This week's round-up of beverage innovation includes Celsius: the brand is introducing four new zero-sugar, fruit-forward ...

The Coca-Cola Company is a unique entity. It’s a powerful brand that’s recognized the world over (it’s often said that the three best known words in the world are God, Titanic and Coca-Cola). And yet, ...

We already know the macro trends driving alcohol forward: premiumization, craft and artisanal products, and sustainability, for example. But how are these going to play out in 2025 when it comes to ...

Barbecues, pool parties and picnics: summer has already hit the northern hemisphere with a bang. But what are the drinks that are accompanying these classic summer moments? Summer 2025 brings some new ...

With a whole world of fancy flavors at their disposal, how can beverage innovators tap into the ones that would best appeal to today’s consumers? Variety is the spice of life, so goes the saying, and ...

Gen Z consumers are more likely to drink RTD coffee than hot coffee – and as brands respond, the category is expanding and developing. We explore what’s trending in RTD coffee – and where the category ...