Discover how Multicultural consumers are redefining social media influence, trust, and identity in the 2025 media landscape.

Multicultural audiences are transforming streaming into a shared cultural experience that’s redefining connection and media ...

Once seen as agents of change, Gen Z is taking an unexpected turn — toward tradition. In our latest report, Trad Is Trending—But Not How You Think, we explore a generational pivot that’s catching many ...

Gen Alpha is redefining play through gaming—discover how brands can connect through creativity, safety, and purposeful ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Multicultural consumers are redefining how—and why—they snack. From bold flavors to intentional wellness choices, this shift is creating new opportunities for snack brands ready to meet evolving ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time. Identify key gaps in your industry. Prioritize and act on areas where your brand has a ...

This white paper explores how brands across multiple categories, from food and beverage to travel, can authentically engage Gen Z and Millennials by shifting from generic occasions to culturally ...

In today’s crowded insurance market, trust is in dangerously short supply—and it’s costing brands big. Recent insights from Collage Group’s research reveal a major gap between what insurance brands ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

I spent my career marketing brands like Pampers, Oral-B, Playtex, Banana Boat, Campbell Soup, Born Free, Summer Infant, and more – and I know how identifying specific growth segments and innovating ...

Collage Group’s Essentials of Millennial consumers explores three areas of our consumer fundamentals research: demographics, identity, and Cultural Traits. Read below for several key insights. 1. It ...