The chain is in the process of bringing on a new CMO. Previous marketing exec Andrew Rebhun joined Panera as CMO last week.

Urban Outfitters is celebrating game-day excitement and college culture in its first connected TV commercial, according to a press release and additional details shared by the brand. “All Together Now ...

The brand is working with fashion photographers to capture trendy tournament looks that do not show white streaks from deodorant.

The Pernod Ricard brand will have exclusive marketing rights as the official spirits sponsor of the league, which is continuing its international push.

CMO Brett O’Brien digs into the retailer’s “It Always Will Be Foot Locker” creative, which arrives as the business begins to ...

Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety ...

The deal gives creators access to IP from franchises, including Marvel and Star Wars, and Disney a pipeline for vertical ...

Gap is bringing together on-the-rise talent from the worlds of music and Hollywood for a fall campaign centered on its denim lineup, according to a press release shared with Marketing Dive. "Denim on ...

Higher-impact media partnerships and stronger creative are leading to “green shoots” for its brands in the U.S., executives ...

The L'Oréal brand’s latest campaign taps home renovation tropes to engage a cohort that is increasingly prioritizing getting a tan over protecting their skin.

PenVine’s Jennifer Schenberg shares the steps marketers need to follow to close the gap between visibility and validation on ...

The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency ...