As AI assistants like OpenAI’s ChatGPT, Google Gemini and Microsoft Copilot increasingly mediate the customer experience, brands must rebuild their mobile apps and websites to support their use, ...

At an ads showcase this week, driving intent and consumer action, including via the new TikTok Go travel offering, were in ...

The media company will roll out live contextual ads, a tool that retargets viewers of live events and its insights hub, in Q4 ...

Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s ...

The effort includes ad spots, influencer partnerships, consumer promotions and the limited-edition Miller Time MVP Matchball.

At its upfront presentation, the streamer unveiled new tools, capabilities and partnerships that span planning, buying and ...

While 70% of CMOs say AI is a key focus for 2026, only 30% feel they have the infrastructure to achieve their goals.

The L'Oréal brand is using social chatter to tease a new campaign featuring TJ Palma, who misinterprets instructions around ...

A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once ...

There is little question about the importance of social media to the marketing playbook. Not only does it allow brands to ...

The effort uses what Cha Spruce, executive creative director of earned media for North America at Ogilvy, calls a “little ...