Advertisers across APAC are rethinking their dependence on Google and Meta as user attention shifts to independent apps.

Walmart is partnering with OpenAI to bring shopping to ChatGPT, turning searches into AI-driven conversations and purchases.

As AI reshapes marketing, one question matters most: can you trust the insights it delivers? For many teams, the promise of ...

Marketers today face a common challenge: how to stand out in an environment where audiences are overloaded. Inboxes are full, ...

Branding is how a company shares its values, connects with an audience and distinguishes itself from competitors. It's become ...

Chats between users and Meta AI will be used to build better customer profiles to inform personalised ad placements.

Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With the rapidly evolving world of digital marketing, firms are ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As many as 60% of consumers believe their personal data is routinely ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Intrusive ads that disrupt consumers’ browsing experiences or shopping ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Colm is the editor of MarketingTech, with a mission to bring the most important developments in technology to both businesses and consumers. One fact has become indisputable in the last few years: the ...