Notably, FAST channels offer a greater percentage of more recent content than SVOD services. Nearly half of current FAST ...

Cable finished with 22.2% of TV watch-time in July. Although it exhibited monthly declines in news (-11%) and sports (-17%) ...

Nielsen has secured a two-year extension as New Zealand’s official TV measurement provider, backed by Sky and TVNZ. The renewed partnership, running from July 2025 to June 2027, reaffirms Nielsen’s ...

During July, streaming’s share of TV viewing in Mexico showed an increase of 0.9 percentage points compared to the previous ...

NEW YORK, August 20, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, and InfoSum, a leading global data collaboration platform, today announced that Nielsen Marketing ...

Our first State of Play report looks at the explosion of streaming choice and how consumers are gravitating to it—and feeling overwhelmed by the number of new services.

While influencer marketing represents a sub-category within the broader social media landscape, it’s one that brands should approach with a focus on long-term collaboration. But step 1 for any ...

The Advertising Media Spend Report – H1 2024 Get a clear view of the competitive advertising landscape to invest and optimize your media investments with confidence.

Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s ...

In addition to providing incremental reach, product placements and branded integrations in SVOD programming provide advertisers and agencies with a modern way to integrate brands into the burgeoning ...