As media rights-holders and production companies adapt to a more fragmented and digitally native consumption landscape, the ability to extend storytelling beyond live event coverage is ...

Chinese electric vehicle maker BYD has signed a three-year sponsorship deal with Campeonato Brasileiro Série A club Esporte Clube Bahia in a move that underscores the brand’s growing presence ...

Saran Media Group has retained LaLiga broadcast rights in the Czech Republic and Slovakia from 2026-27 to 2030-31, SportBusiness understands.

US Senators plan to introduce legislation to prevent prediction market exchanges such as Kalshi or Polymarket from accepting or listing transactions related to sports events.

Ford Motor Company has agreed a multi-year deal with Major League Baseball to displace rival Chevrolet as its official automotive partner.

Dirk Schlünz, the German football commercial rights executive who also spent 14 years at Sportfive, will be the new managing director of Deutsche Sport Marketing (DSM).

The Coca-Cola company has placed its Sprite brand at the centre of a new three-year deal with Euroleague Basketball, adding another club basketball property to its existing sponsorship agreement ...

New Zealand Cricket has said it will pursue the proposed NZ20 franchise league as the preferred option for a revamp of its domestic T20 competition.

The National Collegiate Athletic Association has filed a lawsuit against DraftKings, accusing it of trademark infringement for using terms such as March Madness and those related to the ...

University Campus of Football Business (UCFB) and Johan Cruyff Institute have signed a strategic partnership to launch three new academic ...

Boxing promoter Top Rank has ended its seven-month search for a new permanent broadcast partner, signing a multi-year ...

Indian Premier League (IPL) team Rajasthan Royals has stuck with India’s green energy sector in signing Waaree Energies as its new front-of-shirt sponsor.