The cosmetics company seeks to attract Gen Alpha and Gen Z shoppers in the gaming universe with avatars that reflect their ...

OAKLAND, Calif. - e.l.f. Beauty (NYSE:ELF) announced Thursday the launch of Glow Up!, a makeup game and immersive beauty experience on Roblox (NYSE:RBLX) designed for players 13 and older. The beauty ...

Roblox launch brings real-world makeup precision with advanced avatar models to a community-led, co-created experience that empowers self-expression. e.l.f. Beauty (NYSE: ELF), the bold disruptor with ...

Watch me create a mesmerizing pink lotus candle in a glass holder with soothing asmr sounds. Perfect for relaxing or gifting. Like & subscribe for more easy DIYs! #DIY #CandleMaking #ASMR #LotusCandle ...

“It doesn’t play around in the gloss department, so expect high shine,” says PureWow Beauty Editor, Chelsea Candelario. “However, the color is subtle, so if you want pigment you might want to apply ...

Warning: This article may contain spoilers for young eyes. Even Jolly Ol' St. Nick needs a helping hand now and again. Stream Connecticut News for free, 24/7, wherever you are. While he sees you when ...

I found The Elf on the Shelf the way you find a roommate or a used futon — through a Craigslist ad. “Marketing assistant,” it read. $15 an hour. I was 23, freshly out of college and just desperate ...

PHOENIX — Winter wanderers passing through the Scottsdale Promenade shopping center are now seeing a giant elf on their holiday shopping trips. The 40-foot-call “Scout Elf” is clinging to the 125-foot ...

Since its debut in 2003, Elf has gone on to become a Christmas staple that fans enjoy year after year. But no amount of repeat viewing will tell you the story behind the beloved Will Ferrell movie. In ...