Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Amazon DSP is letting advertisers get audio spots in front of more ears through an expanded pact with iHeartMedia for ...

Top Amazon sellers agree that buying ads is crucial if you want to survive on the platform. I took their advice and launched my first Amazon ad campaign for my pickleball paddle brand. So far, I've ...

Hai Mag is the cofounder and CEO of Eva, an AI-Powered Retail Media platform and marketing agency for brands. The Amazon marketplace is more competitive and complex than ever, but I see plenty of ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. As Amazon prepares to roll out Alexa+, brands face an urgent need to ...

Benedict Cumberbatch stars in Amazon's holiday campaign, reciting dramatic five-star reviews. Read Rolling Stone interview, shop his Amazon essentials ...

Amazon Ads has launched Amazon Publisher Cloud (APC) in Europe, starting with a France-only pilot with M6 Unlimited and TF1 ...

The unionization effort, which began in Garner, is targeting four facilities in Durham in a new campaign as it contests a February election loss.