On Monday, Amazon announced the launch of location-based interactive video ad units on Prime Video, which will allow small and local businesses to reach their target customer in specific geographic ...

Interactive Video Ads, introduced Monday, expands Amazon Ads' national ad capabilities into local communities, enabling advertisers to make one national media buy while creating messages for specific ...

Amazon (AMZN) and Alphabet’s Google (GOOGL) are facing a probe by the U.S. Federal Trade Commission (FTC) on whether they misled advertisers about the search ad practices on their websites, Bloomberg ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

In today’s Digest, we discuss Amazon Ads expanding its sports streaming inventory, Getty and Perplexity inking a multi-year ...

Amazon Ads leverages Amazon’s strengths. Amazon's ad business is already a $50+ billion powerhouse. There are multiple levers to grow this business. What makes this business so powerful is its ...

In today’s Digest, we discuss the FTC targeting Google and Amazon over search ads, Penske Media hitting Google with an AI suit, and a court denying Google’s request to halt Epic Play Store changes.

Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in ...

Interactive Video Ads, introduced Monday, expands Amazon Ads' national ad capabilities into local communities, enabling advertisers to make one national media buy while creating messages for specific ...