Interactive Video Ads, introduced Monday, expands Amazon Ads' national ad capabilities into local communities, enabling advertisers to make one national media buy while creating messages for specific ...

Interactive Video Ads, introduced Monday, expands Amazon Ads' national ad capabilities into local communities, enabling advertisers to make one national media buy while creating messages for specific ...

Industry estimates suggest that e-commerce and quick-commerce platforms together grew 25% year-on-year this festive season ...

Roku's smart TVs feature the brand's intuitive interface built in. The company's best displays also offer good image quality ...

Advertisers report Google's AI Max for Search is underperforming, with costs up to 90% higher than traditional methods, ...

On Monday, Amazon announced the launch of location-based interactive video ad units on Prime Video, which will allow small and local businesses to reach their target customer in specific geographic ...

Execs from Amazon and across the industry weigh in on a key part of the company’s surging ad business as its UnBoxed conference kicks off.

Amazon has launched a new ad format that offers contextual, localized messaging through spots purchased within Prime Video.

The feature allows advertisers to transform a single TV commercial into variants based on zip codes or for specific states ...

The holiday shopping campaigns have already begun: by way of TV ads, emails, social media, and — increasingly — catalogs. Yes, real paper ads that arrive in your mailbox, those are becoming more ...

Amazon Music is bringing the human touch back to streaming. Its new Fan Groups feature turns the app into a community where ...

Another recent Paramount film, The Naked Gun was released on digital platforms one month after opening in theaters, and began ...