When these businesses close, their trademarks are left behind, creating both a loss and an opportunity. Let's dig in.

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

When bargain hunting at Costco, you might want to stop by the beer section and look for a red case displaying the word "Lager." An examination of its packaging reveals the Kirkland label that denotes ...

WWE has announced a “multi-year” partnership with Hulk Hogan ’s beer brand as it prepares to move its flagship program to Netflix. Despite himself abstaining from alcohol and a crowded brewing market, ...