To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a ...

The fast-casual burger chain, coming off a strong summer, unveiled new branding and a new color scheme, including its latest ...

Ultimately, as your company’s needs change, so must your branding. Refreshing your logo and other design elements keeps your ...

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identify a brand under the ...

Like the 2015 Metropolitan Museum of Art ’s digital overhaul in New York, the Philadelphia Art Museum is leaning into an era where visitors first encounter culture through screens, not doors. As the ...

Both firms advised investors to vote against the re-election of Gilbert Dávila, a DEI specialist, at the annual shareholder ...

A beer hall? Soccer team? The Art Museum's new logo and name are drawing fire. But the real test will be whether or not the ...

From century-old shoemakers to soda giants, these brands are proving that revival is an art form — one that begins with ...

In this brave new world of experiential marketing, humans no longer travel to destinations; they travel for photos. A ...

Entertainment technology company RoarFun™ proves that emotion is the strongest driver of engagement. In one of the most prestigious retail destinations, RoarFun™ transformed a shopping mall floor into ...

Let's walk through how AI can actually simplify every stage of your branding process — and save you a few sleepless nights along the way.

In July 2024, Florida State University announced a new academic mark logo and an internal rebrand. This rebrand has since led to several changes to visual representations of FSU, both on campus and ...