LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

The Smart Brick has a 4.1mm ASIC chip inside of it that Lego says is smaller than a standard Lego stud. It runs something ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Last week at CES, Lego introduced its new Smart Play system, with a tech-packed Smart Brick that can recognize and interact ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...