Why has Chelsea's Cole Palmer trademarked 'Cold Palmer'?

Cole Palmer has successfully trademarked his 'Cold Palmer' nickname. But what does it mean and has it been done before?
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Chelsea star takes legal step to stop copycats of this pose

Chelsea player Cole Palmer has trademarked his signature goal celebration - the shiver gesture - with the United Kingdom's government Intellectual Property Office, meaning he owns control of the ...

The NFL arrives in Madrid with an exciting week of free fan events and experiences across the city

The National Football League will officially land in Madrid with a weeklong series of free events and fan experiences across ...