The divide between brand and performance marketing is costing retailers revenue. Against today’s collapsed marketing funnel, ...

Trust-building is predictable. Humans form trust in known ways. And when that trust-building happens digitally, it’s ...

The trust factor for audio is also massive. As people flee the enshitification of platforms, podcasts become a refuge. That ...

The Rule of Seven in marketing is a principle suggesting that brands engaging with a customer at least seven times are more ...

When brand and demand reinforce each other, growth accelerates.

At Groceryshop, the confectionery brand’s media chief, Danielle Sporkin, talks TikTok, first-party data and why real AI ...

A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f.

Qualified, the leader in agentic marketing and the creator of Piper, the world's first AI Sales Development Representative (AI SDR agent), today announces its inaugural "30 Agentic Marketers to Watch" ...

You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.

Imagine you’re looking for a chicken soup recipe using Google search: You click on the first result, and instead of a recipe, you get the backstory of a grandmother's secret recipe. You scroll past ad ...