Diamond sellers have a new marketing tactic: Convincing women to buy their own diamonds. Women, they say in a campaign called "For Me, From Me," deserve to splurge on themselves with diamond jewelry ...

She’s her own Santa. Linda Delcher isn’t waiting around for a man to buy her a diamond ring this holiday season. As she strides into the 1884 Collection, it’s clear she’s doing that all by herself.

Diamonds are forever — but if your fiancé proposes with this engagement ring style, the relationship may not last, according to folks like Asia Frances. “I was proposed to with a cluster ring,” ...

The Diamond Producers Association has just launched a new campaign to help jewelers tap the other half of the potential diamond market—women. The campaign, entitled “For Me, From Me,” is designed to ...

Click here to read more from Slate’s wedding issue. In 1919, De Beers experienced a drop in diamond sales that lasted for two decades. So in the 1930s it turned to the firm N.W. Ayer to devise a ...

Meghan Markle has been wearing Shiffon’s diamond “1972 tennis” rings for months ahead of the collection’s launch.Getty Images The “1972 Tennis Pinky Ring” from New York-based jewelry brand Shiffon was ...

Women buying for themselves are replacing men as the main purchasers of diamonds, jewels giant De Beers reveals today. A record one quarter of all sales in 2016, over $18 billion, were made to ...

They're sparkly, sure, but so is cubic zirconium at a fraction of the price. Tradition? Don't kid yourself: that's just a myth propagated by De Beers. And besides, no one is asking you to give up ...