Diamond sellers have a new marketing tactic: Convincing women to buy their own diamonds. Women, they say in a campaign called "For Me, From Me," deserve to splurge on themselves with diamond jewelry ...

She’s her own Santa. Linda Delcher isn’t waiting around for a man to buy her a diamond ring this holiday season. As she strides into the 1884 Collection, it’s clear she’s doing that all by herself.

Women buying for themselves are replacing men as the main purchasers of diamonds, jewels giant De Beers reveals today. A record one quarter of all sales in 2016, over $18 billion, were made to ...

Meghan Markle has been wearing Shiffon’s diamond “1972 tennis” rings for months ahead of the collection’s launch.Getty Images The “1972 Tennis Pinky Ring” from New York-based jewelry brand Shiffon was ...

The Diamond Producers Association has just launched a new campaign to help jewelers tap the other half of the potential diamond market—women. The campaign, entitled “For Me, From Me,” is designed to ...