AI is changing the way we search — and transforming the practice of search engine optimization. Brands want to ensure they're visible in AI searches and that they're accurately represented. Experts ...

AI is changing the nature of search and rewriting the rules for brands. It has spawned a cottage industry of AI search experts, though skeptics warn of overpromising. This story is one of a five-part ...

As 2025 inches towards its end, National Geographic is celebrating the year by dropping its annual Pictures of the Year 2025, “highlighting the images that most inspired and defined the past year ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO. As people start relying on chatbots to discover new products, retailers are having ...

As personal AIs and chatbots transform search behavior, WPP’s chief AI officer, Dr Daniel Hulme, explains why marketers must now optimize for what AI “knows” – not just what people type. “Reports of ...

GEO Group (GEO) shares climbed after its subsidiary, BI Incorporated, landed a fresh two-year deal with U.S. Immigration and Customs Enforcement to provide electronic monitoring and supervision ...

Shares of private corrections company GEO Group (NYSE:GEO) fell 3.7% in the afternoon session after a media report detailed allegations of abuse and neglect at an immigrant detention center run by the ...

First SEO, now ‘GEO’. Generative AI is changing how brands are discovered and trusted, making Generative Engine Optimization essential for visibility in AI-generated content. Generative Engine ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. For about two decades now, virtually any business that exists on the ...

This post was sponsored by Peec AI. The opinions expressed in this article are the sponsor’s own. The first step of any good GEO campaign is creating something that LLM-driven answer machines actually ...

Search is evolving – fast. AI tools now deliver direct answers, while traditional search engines still list links. To stay visible, marketers need both search engine optimization (SEO) and generative ...

Google's Gary Illyes confirmed that AEO or GEO is not necessary. Standard SEO is all you need to rank in AI Search. Google’s Gary Illyes confirmed that AI Search does not require specialized ...