That’s why backlash against rebrands often isn’t really about the design itself, but rather what that change represents. A ...

For marketers, a lot is being said about the Cracker Barrel rebranding fiasco. The restaurant chain is the latest brand to be criticized by its customer base over changes to its logo and offering ...

Smashburger, the fast-casual restaurant company that popularized smashed burgers, today unveiled its latest brand campaign, reinforcing the brand’s commitment to great taste, variety, and value. “Our ...

Cracker Barrel's new logo isn't quite getting a stamp of approval from some customers. The nationwide restaurant chain and country store, which is known for its comfort food and nostalgic atmosphere, ...

Cracker Barrel’s new logo was accused by conservative critics of being the company’s "Bud Light" moment after receiving intense online backlash, while CEO Julie Felss Masino contended the response has ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: American Eagle/Tru Kolors/Kai Trump President Donald Trump’s granddaughter, Kai Trump, ...

DALLAS — The City of Austin's new logo is turning heads, especially for Dallas residents. On Thursday, the City announced its "first-ever brand," including a brand new logo, and North Texans took note ...