The Utah Hockey Club are close to confirming their full-time name as an NHL franchise, and now, we have logos to go along with that after a recent leak on social media that has drawn mixed reaction ...

The Utah Hockey Club is in the process of evaluating potential new nicknames for the franchise ahead of its second season in existence. After seeing their efforts to re-brand as the Utah Yetis fall ...

The Chicago Blackhawks and Blackhawks.com are trademarks of Chicago Blackhawk Hockey Team, Inc. NHL, the NHL Shield, the word ...

DallasStars.com is the official Web site of DSE Hockey Club, L.P. The Dallas Stars primary logo is a registered trademark and ...

As the Utah Hockey Club conducts its latest and potentially final round of fan voting for a permanent team name, some information the team probably didn't want out in the public has emerged. On Monday ...

As a sporting organization the National Hockey League (NHL) presents itself as a visual representation of artistic expression that mirrors cultural values along with team and community identities.

The Utah HC didn’t have much time to plan its very first season in the NHL. The team’s identity was not a priority, which is why we currently have a team named Hockey Club in the NHL. The idea of ...

Vancouver’s team, meanwhile, is named after a bird native to the region. The logo — a bird’s eye encircled in feathers — ...

Get ready for a women's pro hockey Torrent in Seattle and the Goldeneyes in Vancouver, as the PWHL unveiled logos and ...

Forcing the Utah Mammoth to drop its branding would not only destroy community goodwill worth “in excess of $100,000,000,” the team argues, it “is implausible the team would recover.” ...

Hockey Canada has unveiled two new jerseys ahead of the Milano Cortina 2026 Winter Olympics, one red and one white.

The NHL's newest club may not enter the 2025-26 NHL season as the Utah Yeti or Utah Yetis. The U.S. Patent and Trademark Office rejected the Utah Hockey Club's application for the name, according to ...