If all Adidas had were Anthony Edwards, it could still very well be poised to be the front-runner in basketball shoes for years to come. The 22-year-old Minnesota Timberwolves guard has firmly taken ...
The "decasualization" of fashion over two decades is finally winding down, and BofA says Adidas stock is at risk.
Earlier this month, adidas Golf unveiled the Ultimate365 apparel range. The TWISTKNIT and TWISTWEAVE are new material concepts that manipulate fabric at the fiber level to unlock a new pathway to ...
While the footwear industry continues to indulge in retro designs, one brand tends to stand out against the rest. For many seasons, Adidas has become the standard for reviving archival designs and ...
The story of Adidas Terrex — and of the brand’s overall presence in the outdoors — is one of evolution. The German athletic giant’s history in the outdoor market dates back to 1934, when founder Adolf ...
Damian Lillard, one of the NBA’s top point guards, is known not only for his clutch performances on the court but also for his strong partnership with Adidas. His famous phrase “Dame Time” has become ...
When it catches the light, the all-white shoe shimmers like a radioactive marshmallow. I know it will never look this pristine again. Not just because it will get inevitably dirty, as all shoes do.
In recent weeks, adidas Terrex rolled out a creative campaign that includes opening a cozy yurt in Kazakhstan, while adidas has also become embroiled in legal disputes involving Steve Madden and ...
For global sports company adidas, ‘impossible is nothing’ is much more than a tagline. As one of the most recognized and iconic brands in the world, adidas sees endless potential to transcend cultures ...
The Adidas Stan Smith Mylo sneaker is made from a newly created renewable Mylo material featuring the root structure of mushrooms. Mushrooms as sneakers. And not just any sneaker, but the iconic ...