A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Google is launching a new opt-in feature in the U.S. that lets Google Wallet and Pay use your purchase history and stored ...

Opinion The agentic era remains a fantasy world. Software agents, the notional next frontier for generative AI services, ...

On Thursday, Google gave advertisers increased transparency and data in Performance Max by introducing "channel performance" across Google's channels and search partners. The move addresses opening ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Maria Shchetinina, 40, sparked concerns over her weekly tantric sessions for tourists visiting the island of Koh Phangan, ...

Nowhere in London currently has a tourist tax in place, which is why there is much confusion as to why Lambeth might be the ...

Tech giant Google ($GOOGL) has introduced a range of new tools to make it easier for publishers to manage ads and monetize their content. The ...

Taylor A. Davis describes Troodie as “a social dining ecosystem where everybody wins.” The Charlotte-based founder and former ...

Some of Florida’s best pizza joints don’t need billboards or Instagram-word of mouth keeps them packed every night.